There is something very magical about a dress spun by Gypsy weavers in the south of France. Each and every woman who puts on the dress falls under its mysterious spell. The dress possesses powers that spread sexuality and sensuality throughout the body and soul of anyone who wears it.

As the story unfolds, Marci (Patty Petite), a young model, sneaks the dress home with her and uses its stranger powers to seduce Harvey (Nick Random), her shy but handsome accountant.

Jenny (Shanna McCullough), the shop owner, cannot resist putting on the dress. She is suddenly overwhelmed by its powers, and she is transformed into an insatiable sexual animal. When a young delivery boy appears, he too succumbs to the spell of the magical garment.

Later, Nell (Kari Fox), a rich customer, takes the dress home as a gift for her young sister. But when her sister decides that she doesn't want the dress, Nell decides to wear it herself. She is surprised by a pair of handsome studs, and discovers for herself the true power of the red dress. But the story doesn't end there... And neither does the red dress ... it goes on and on to bring sexual pleasures beyond belief into the lives of all who posses it!